About
Arianna Ren
Independent SEO & AI search consultant. Turin, Italy.
Many of my clients came to me after spending a lot of money on SEO agencies that failed to deliver results. They felt their business was never a priority. I started Search Orchard to give SMEs a more direct, accountable way to get SEO done. The person responsible for your strategy is also responsible for delivering the work.
I run the audits, analyse the search data, develop the strategy and carry out the SEO work myself. No account managers, no hand-offs, no ranking promises no one can keep. I work with a small number of clients at a time so I can give each project the attention it deserves.
My story
How I got here
- Branding & Web Design
I began my career in branding and digital marketing in 2018. As my interest in websites grew, I taught myself front-end development and started building bespoke WordPress websites for clients. What began with WordPress gradually expanded into working with other CMS platforms and developing custom websites from the ground up.
- LLMs & AI Search
When ChatGPT took off in 2023, I could see that AI was changing how people search, shop and make decisions. Alongside my work, I pursued an MA on a full scholarship at the University of Turin, focusing on large language models (LLMs), machine learning and natural language processing (NLP), with hands-on work in language annotation and semantic analysis. My curiosity soon turned to a practical question: how can businesses become more visible, earn citations and recommendations in AI search, and turn that visibility into real revenue?
- SEO, GEO & Growth
In 2026, I built Search Orchard to focus on what I do best: technical SEO, search strategy, AI search and web development. I've never been interested in chasing rankings for the sake of rankings, and I see little value in AI visibility if it doesn't lead to real business opportunities. I want my work to make a measurable difference, whether that's bringing in more qualified enquiries, reaching new markets or helping you turn search visibility into real revenue.
How I work
What working with me looks like.
The process
A personal reply within two working days. I'll take an initial look at your website and search visibility before replying. No automated audit or copy-and-paste sales pitch. Just an initial assessment and a sensible next step.
A free 30-minute discovery call. We'll discuss your previous SEO work, competitors, priorities and commercial goals. I'll review your Search Console and Analytics data beforehand if you can share access. If I don't think I'm the right fit, I'll tell you.
Audit and roadmap first. One-off audits are typically delivered within one to two weeks. For monthly SEO, I start with a thorough review and a prioritised roadmap before implementation begins.
Execution, monthly reports and weekly calls. I carry out the agreed SEO work, monitor performance and adjust priorities as the data comes in. Monthly SEO clients receive a report covering completed work, results and next steps, with a weekly call to discuss progress.
Tools I work in
- Semrush
- Screaming Frog
- Google Search Console
- GA4
- Google Tag Manager
- Looker Studio
- Chrome DevTools
- Lighthouse
- Git & GitHub
- WordPress
- Shopify
- WooCommerce
- Google Merchant Center
- Microsoft Clarity
- Codex
- Claude Code
- Perplexity
Not the right fit if you want
- Guaranteed Google rankings or AI recommendations. Nobody can promise either.
- Cheap backlinks, mass-produced AI content or SEO done just to tick boxes.
- A full agency team with a dedicated account manager. I work independently.
- Better search performance without making changes to your website.
Right fit if you are
- An SME, B2B manufacturer or ecommerce business investing in organic search.
- A founder or marketing manager looking for practical SEO support without hiring in-house.
- A business looking to improve search visibility, enter new markets or generate more qualified enquiries.
A few questions before we talk
Do you work with businesses outside Italy?
Yes. I'm based in Turin and work with businesses across the UK and Europe. Most work happens remotely, through video calls, email and Loom recordings when it's easier to explain something on screen. Some projects benefit from meeting in person, whether that's a site visit, a workshop or a meeting with your team. When there's a practical reason to travel, I'm happy to discuss it.
Can you work with our existing developer or marketing team?
Yes, and you don't need to replace anyone to work with me. I can investigate an issue, document what needs to change and explain the requirements to your developer. Once the changes are live, I check that they work as intended. Where appropriate and with agreed access, I can also make changes myself. We agree who is responsible for what at the start, so nothing gets missed or done twice.
What if I'm not sure what my website needs?
That's a common starting point. You might be seeing organic traffic fall, fewer enquiries or a website that isn't reaching the right people. Send me your website address and a short description of the problem. I'll take an initial look and suggest where to start, whether that's a full SEO audit, a specific fix or something else.
Can we start with a one-off project?
Yes. You can start with a standalone SEO audit, a website design or development project, or a specific consulting assignment. An audit is useful on its own: you'll receive clear findings and priorities that you or your team can act on. If you'd like help with implementation or ongoing SEO afterwards, we can discuss that separately.
Do I need to give you access to my website or Google accounts?
Not straight away. For an initial conversation, your website address is usually enough. If we decide to work together, I may need access to Google Search Console, GA4 or your website's CMS, depending on the project. I'll explain what access is needed and why. Read-only permissions are enough for most analysis work, and I only request editing access when there's something we've agreed I should implement.
Tell me where you're stuck.
I'll personally review your website before replying. You'll hear back within two working days.