SEO for Manufacturers, Hotels, Online Shops and SaaS

It helps, but it matters less than people think. What decides the result is whether the work starts from how your customers actually search and buy, and whether progress is measured in the thing your business needs: enquiries, bookings, orders or trials. Knowing an industry well shortens that first step, because I already know which questions to ask and where sites in that industry usually go wrong.

Industry knowledge matters most where buyers use precise technical language, as in manufacturing, or where a booking engine or a product catalogue shapes the whole website, as in hospitality and ecommerce. In every case I still start with your products, your margins and your customers, because two businesses in the same industry rarely have the same priorities.

Often, yes. These four pages show where I have built the most detailed approach, but the core of the work (research, technical SEO and pages that turn visits into enquiries) applies to most businesses with a clear audience.

SEO is usually worth it when three things are true: people search for what you sell, you can deliver to the places they search from, and your website can be changed. It is a weaker fit when nearly all new business comes from referrals, or when the market is so small that a handful of searches a month is the whole opportunity. Tell me about your business and I’ll say honestly which of these applies.

Many businesses do: a manufacturer that sells spare parts online, a hotel with a restaurant and an events space, a software company with an online shop for hardware. Start with the page closest to how most of your revenue comes in.

In the work itself I plan around how each group of customers searches and buys, and measure each one separately, so quote requests and online orders, or room bookings and event enquiries, are reported on their own instead of being added together.

Where I can publish them, yes. The case studies cover manufacturing (CNC Manufacturing SEO), ecommerce (Pet Products E-commerce SEO) and SaaS (SaaS SEO). The SaaS project is under a confidentiality agreement, so it describes the problems and the work without naming the client or sharing its figures.

There is no hospitality case study yet. On a first call I can walk you through how I would measure and plan the work for your business, and an SEO audit gives you a written view of your own site before you commit to anything monthly.

It depends on where your site starts and how competitive your searches are, so I won’t promise a date or a ranking. What I can describe is the order things happen in.

The first weeks go on tracking, technical fixes and the pages closest to a sale, which is where early improvements usually come from. New pages and content take longer, because Google has to find, index and trust them. Timing also follows your industry: hotels need pages live before guests start booking, shops before their peak season, and manufacturers should expect enquiries to follow their buyers’ longer purchasing cycles. That is why each plan is built around your calendar, not a standard schedule.

Prices are the same in every industry and are published. An SEO audit is €495 (Essential) or €795 (Comprehensive). Local SEO and AI SEO start from €690 a month, and SEO consulting and international SEO from €1,490 a month. Bespoke web design is a fixed €1,200. All prices exclude VAT.

What changes by industry is the scope: a large product catalogue or several languages take more work than a small service site. Monthly services start with three months and then run month to month with 30 days’ notice. If you’ve had an SEO audit from me in the last 30 days, I’ll deduct the full cost from your monthly fees. See all prices