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Monthly Reports on Enquiries
Search performance, enquiries by page and source, completed work and next steps.
B2B SEO for Manufacturing & Industrial Companies
Manufacturing SEO services for industrial manufacturers, engineering companies and suppliers in the UK and Europe. I help the engineers, buyers and procurement teams searching for what you make find your website, and turn those visits into qualified enquiries.
Why SEO Works Differently for Manufacturers
Industrial buyers research suppliers long before they get in touch. They compare specifications, check certifications and draw up a shortlist. SEO for manufacturing is about making that shortlist.
Technical, Specific Searches
Buyers search by product, process, material and application, rarely by company name. Your pages need to match those searches in the words engineers and buyers actually use.
Long, Considered Purchases
One order can involve engineers, procurement and management over weeks or months. Your website has to answer each of them, from technical detail to proof you can deliver.
Enquiries, Not Traffic
A few hundred visits from the right buyers are worth more than thousands from the wrong ones. I measure progress in qualified enquiries and quote requests.
Websites Built Over Years
New product ranges, catalogues and platform changes leave behind duplicate pages, broken links and PDFs Google struggles with. Fixing them is often the quickest win.
Manufacturing SEO consultant vs. SEO agency
| What matters | Search Orchard | SEO agency |
|---|---|---|
| Who does the work | You work with me directly | Account manager and shared team |
| Industry knowledge | Learned from your engineers and sales team | Often general marketing templates |
| Scope | Shaped around your products and markets | Often fixed monthly packages |
| Reporting | Enquiries from your key pages | Often rankings and traffic |
| Commitment | Three months, then month to month | Often longer contracts |
One specialist. Direct contact. SEO measured in enquiries.
Manufacturing SEO Services
Everything a manufacturer's website needs to be found by industrial buyers, from technical foundations to product pages, links and AI search.
- Research01
Industrial Keyword Research
What do engineers, buyers and specifiers type into Google when they need what you make? I map searches by product, process, material and application to the pages that should rank for them.
- Technical02
Technical SEO for Large Catalogues
Crawling, indexing, duplicate product pages, filters, redirects and site speed. The fixes that let Google find and trust every product and capability page.
- On-Page03
Product & Capability Pages
Pages with the specifications, materials, tolerances and certifications buyers check, written to rank for specific searches and lead to a quote request.
- Structure04
Site Architecture
A structure built around how buyers look for your products, by category, industry and application, with internal links that support your most important pages.
- Content05
Technical Content & Guides
Application guides, product comparisons and answers to the questions buyers ask. Content that brings in visitors early in their research and supports your sales team.
- Off-Page06
Industry Links & Mentions
Relevant links from trade publications, industry associations, directories and partners. Authority that counts in your sector.
- Migration07
Website Migrations & Redesigns
Moving platform or redesigning? Redirect maps, launch checks and monitoring protect the rankings and enquiries you already have.
- AI Search08
AI Search Visibility
Buyers now also ask ChatGPT and Google's AI Overviews for supplier shortlists. I make your capabilities clear enough to be included.
More on AI Search Visibility
Also available as separate services:SEO AuditsSEO ConsultingInternational SEO
Industrial and Manufacturing Businesses I Work With
B2B manufacturers, engineering firms and industrial suppliers selling to professional buyers: machinery and component makers with large product ranges, subcontract and precision engineering firms that win work on capability and quality standards, and producers of materials such as glass, insulation, plastics and packaging. Many sell across Europe and need their website to work in each market and language.
- Industrial Machinery
- CNC Machining
- Industrial Automation
- Automotive Components
- Packaging Machinery
- Agricultural Machinery
- Injection Moulding
- Food Processing Equipment
- Aerospace Components
- Precision Engineering
- Engineers
- Procurement
- OEMs
- Distributors
- Importers
- Export Buyers
- Technical Buyers
- Purchasing Managers
What you get
What's Included in Manufacturing SEO
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Regular Calls
Scheduled discussions to review progress, answer questions and agree priorities.
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Hands-on Implementation
Technical fixes, page optimisation and content work within the agreed scope.
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Written Research
Keyword research, competitor findings and page plans you keep.
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Site Visits When Useful
Time at your premises to understand your products, processes and customers.
Case study
Manufacturing SEO in Practice
A B2B CNC manufacturer whose website had moved platform three times, leaving more than 2,000 URLs returning 404 errors and over 600 pages Google wasn’t indexing. I fixed the technical problems, rebuilt the service and product pages and restructured the site.
Read the case study- Customer enquiries
- +197%
- Organic traffic
- 3×
How it works
How I Approach SEO for Manufacturers
A repeating cycle. Each review decides what comes next.
Products, Buyers & Markets
Which products earn the most, who specifies them and how they choose a supplier.
Website & Technical Review
How Google crawls your product pages, and where enquiries come from today.
Keyword Research & Page Plan
The searches behind each product line and application, and which pages to fix or build first.
SEO Implementation
Technical fixes, new pages and industry links, done by me or with your team.
Enquiries & Refinement
Rankings, traffic and enquiries tracked by page, so effort goes where it pays.
Manufacturing SEO FAQs
How much does SEO cost for a manufacturing company?
An SEO audit starts at €495 and ongoing manufacturing SEO at €1,490 a month, both excluding VAT. The monthly fee is higher for large product catalogues, several markets or languages, or when I write the pages as well as plan them. You'll receive a proposal with the scope and fee before we begin. If you've had an SEO audit from me in the last 30 days, I'll deduct the full cost from your monthly fees. All prices are on the Pricing page.
How long before SEO brings in enquiries?
Technical fixes can show results within weeks. New product and capability pages usually take several months to rank, depending on competition and how much authority your site already has. Nobody can guarantee rankings, so we agree what to measure at the start and I report on it every month.
What SEO strategies work best for manufacturers?
The ones that follow how your buyers search: a clear page for each product line, capability and application, technical fixes for large catalogues, content that answers the questions engineers and buyers ask, and links from your own industry. Broad keywords and generic blog posts rarely bring in industrial buyers.
Do you need to understand our technical products?
I need to understand what you make, who buys it and why they choose you. I learn that from you, your sales and technical team, and your existing documents. Technical claims are checked by your team before anything goes live.
Can SEO replace trade fairs and directories?
No, and it doesn't need to. Trade fairs and directories reach buyers who already know your category. SEO reaches the ones searching for a specific product or capability, often before they've drawn up a shortlist. Most manufacturers keep both.
Do you work with manufacturers outside the UK?
Yes. I'm based in Turin and work with manufacturers across the UK and Europe, mostly remotely. Meetings in person are possible in Piedmont and Milan. If you sell in more than one country or language, see International SEO.
Contact
Tell me what's holding your website back.
You'll hear directly from me. No sales team, no scripted discovery calls and no automated follow-up emails.
I take a first look
I read your message and take a first look at your website and its search visibility before replying.
You get an honest answer
Within two working days, I'll share my initial thoughts and tell you whether I'm the right fit.
We talk it through
If it's a fit, we'll arrange a call to discuss your project. If not, I'll tell you and suggest a better direction where I can.
Would you rather talk first?
Book a call