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Organic Search Performance
Search Console and analytics data on relevant traffic, landing pages and visibility for non-brand searches, separated from people who already know your name.
SaaS SEO Consulting
Search Orchard is an independent SEO consultancy for software companies in the UK and Europe. I help SaaS products get found by the people searching for what they do, and turn those visits into sign-ups, trials and demo requests. The work covers strategy, technical SEO and the website itself, so changes can be implemented as well as recommended.
SEO for SaaS Companies: From Search to Sign-up
People rarely search for a SaaS product by name until they already know it. They search for the problem, then for a type of software, then for the features, integrations and alternatives that help them decide. Each kind of search is a different commercial opportunity, and few buyers follow the steps in order.
Finding Solutions to Business Problems
Early searches describe a task or a frustration, often without naming software at all. A page that explains the problem well and shows how a product handles it can reach buyers before they have a shortlist.
Comparing Software, Features and Integrations
Once buyers know what kind of tool they need, they search by category, feature, use case and integration, and look for alternatives to the product they already know. These searches carry the clearest buying intent, and they need pages built for them.
Turning Product Discovery Into Enquiries
Ranking is only useful if the page leads somewhere. Each landing page needs a sensible next step for that visitor: a free trial, a self-service sign-up, a demo request or a pricing page.
An illustrative example
One buyer, several searches
An operations manager at a 60-person company, hiring through spreadsheets and email.
- how to manage job applicants without spreadsheetsGuide that names the problem and shows the product’s approach
- applicant tracking system for small businessCategory or solution page
- ats with interview schedulingFeature page
- ats that integrates with google workspaceIntegration page
- [current tool] alternativesAlternatives page
A colleague’s recommendation might send the same buyer straight to the alternatives search. The site needs a credible page wherever they arrive, each with a route to a trial or a demo.
SaaS SEO Services
The work covers strategy, content and the website itself. Where a recommendation means changing page templates, internal links or how pages render, I can make the change directly or work with your developers.
- Strategy01
SaaS SEO Strategy & Keyword Research
Search demand for your category, the commercial intent behind each group of searches and the competitors that hold them. The result is a prioritised list of pages to improve or create, not a spreadsheet of keywords.
- Pages02
Product, Feature & Solution Page SEO
Product, feature, use-case, comparison, alternative and integration pages that match what buyers search for and lead to a trial or demo. I can design and build the page templates when your site needs them.
- Technical03
Technical SEO for SaaS Websites
Rendering of JavaScript-heavy sites, crawling and indexing, site architecture, internal linking, and how the marketing site, documentation and app subdomains relate. Migrations planned so existing rankings survive.
- Content04
SaaS Content Strategy
Content that connects real search demand to what the product does, with a clear role for each piece: reaching buyers early, supporting a comparison or answering a pre-sale question.
- AI Search05
AI Search & SaaS Brand Visibility
How ChatGPT, Gemini and Google’s AI Overviews describe and compare your product. I check what they say over time and close the gaps on your own pages.
More on AI Search Visibility
Also available as separate services:SEO ConsultingSEO AuditsInternational SEO
What you get
SaaS SEO Reporting: Trials, Demos and Pipeline
Visibility, website conversions, qualified leads and revenue are different measures, and each needs different data. Reports keep them apart and say plainly what the available data can and can’t show.
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Sign-ups, Trials and Demo Requests
Conversion tracking for the events that matter on your site, reported by landing page, with a view on lead quality where your team can share it.
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Pipeline Visibility and Attribution
Connecting organic visits to opportunities and revenue needs reliable CRM data and agreed attribution rules. Where those exist, I report on them; where they don’t, I say so rather than estimate.
SaaS Companies I Work With
Software companies selling to businesses or to consumers. B2B SaaS SEO often supports a demo-led sale with several people involved; B2C SaaS SEO usually depends on more search volume and a quick, self-service sign-up. The acquisition model matters as much as the category.
- B2B Software
- Fintech SaaS
- HR & Recruitment Software
- CRM & Sales Platforms
- Marketing Automation
- Productivity Software
- Developer Tools
- Analytics Platforms
- E-commerce Software
- Product-led Growth
- Free Trials
- Demo-led Sales
- Self-service Sign-ups
- Enterprise Sales
- International SaaS
International SEO for SaaS Companies
Software sold in several countries meets different search habits, different local competitors and sometimes different buying requirements in each one. The decisions are commercial before they’re technical.
Market-Specific SaaS Keyword Research
How buyers in each market name the software category, which local competitors shape the results, and whether demand justifies a dedicated version of the site.
Multilingual Product & Solution Pages
Commercial pages adapted to each market’s searches, pricing, integrations and compliance questions, rather than translated word for word.
International Technical SEO
Site structure, language and country targeting, hreflang and indexing, set up so each market sees the right version of each page.
How it works
How I Approach SaaS SEO
How the work fits around your team.
Product & Business Model
Who buys, how they start using the product and which plans matter most.
Priorities by Value
Opportunities ranked by likely value, effort and the time your team can give.
Working With Your Team
Briefs for writers and tickets for developers. Where it’s quicker, I make the changes myself.
Performance Review
Results checked against the measures we agreed, and the plan changed when the evidence says so.
Work usually starts with an SEO audit, from €495, or goes straight into ongoing SEO consulting, from €1,490 a month, both excluding VAT. All prices
SaaS SEO FAQs
What makes SaaS SEO different from traditional SEO?
Three things. Buyers compare software in a way they rarely compare local services, so feature, integration, comparison and alternative searches matter as much as the main category. The website usually sits beside an app and documentation, which brings its own technical issues. And success is measured in sign-ups, trials and demos that may turn into revenue months later, so reporting has to follow the visitor further than a contact form.
Do you work with B2B and B2C SaaS companies?
Yes. The difference that matters most is usually how customers start, not who they are. A product sold through demos to teams needs pages that support a longer evaluation. A product people sign up for on their own needs more search demand and a shorter route to the sign-up. Many companies have both, for different plans.
Can SaaS SEO help generate free trials and demo requests?
It can, when the right pages exist and lead somewhere. Sites that get traffic but few sign-ups usually have one of four problems: product pages written in internal language rather than the words buyers search, no pages for comparison, alternative or integration searches, content that ranks but never points to the product, or tracking that stops at traffic. SEO can fix the first three directly. The fourth needs agreed conversion tracking, which I set up early.
Can you work alongside our in-house marketing and development teams?
Yes, and most SaaS work happens that way. I provide research, page briefs and technical tickets, review changes before they go live and check the results afterwards. Where it's quicker, I make changes to templates, internal links or pages myself, with your team's agreement.
How long does SaaS SEO usually take to show results?
Technical fixes on an established site can show results within weeks. New product, comparison and integration pages usually take several months to rank, and longer on a new domain. Early on, Search Console shows whether the pages appear for the searches they were built for; indexing alone doesn’t mean a page is working. Nobody can guarantee rankings, so we agree what to measure at the start.
How much does SaaS SEO consulting cost?
An SEO audit starts at €495 and ongoing SEO consulting at €1,490 a month, both excluding VAT. The monthly fee depends on the size of the site, the number of markets and how much of the implementation I carry out. You'll receive a proposal with the scope and fee before we begin. Monthly services start with three months, then continue month to month. If you've had an SEO audit from me in the last 30 days, I'll deduct the full cost from your monthly fees. All prices are on the Pricing page.
Contact
Tell me what's holding your website back.
You'll hear directly from me. No sales team, no scripted discovery calls and no automated follow-up emails.
I take a first look
I read your message and take a first look at your website and its search visibility before replying.
You get an honest answer
Within two working days, I'll share my initial thoughts and tell you whether I'm the right fit.
We talk it through
If it's a fit, we'll arrange a call to discuss your project. If not, I'll tell you and suggest a better direction where I can.
Would you rather talk first?
Book a call