Ecommerce SEO Consultant for Ambitious Online Shops

An SEO audit starts at €495 and ongoing ecommerce SEO at €1,490 a month, both excluding VAT. The monthly fee is higher for large catalogues, shops selling in several countries or languages, or when the work includes template and theme development. You'll receive a proposal with the scope and fee before we begin. Monthly services start with three months, then continue month to month. If you've had an SEO audit from me in the last 30 days, I'll deduct the full cost from your monthly fees. All prices are on the Pricing page.

Yes, for most shops. It handles the basics well: clean product URLs, editable titles and descriptions, an automatic sitemap and fast hosting. Problems usually come from themes and apps, such as internal links to duplicate collection URLs or apps loading scripts on every page. None of this stops a Shopify shop ranking, but some of it can only be fixed in the theme code.

On an established shop, technical and template fixes can show results within weeks. New and improved category pages usually take several months to rank, and a new domain takes longer because Google has no history to go on. Nobody can guarantee rankings, so we agree what to measure at the start and I report on it every month.

Only some. A combination such as women's waterproof walking boots is worth its own indexable page when people search for it steadily, there are enough products to fill it, the page can say something beyond the product grid, and someone will keep it up to date. Most other combinations work better as ordinary filters kept out of Google's index, so they don't compete with your main categories.

Not all of them at once. Start with products people search for by name or type, products that get visits but rarely sell, your best sellers and highest-margin lines, and products sold by many other shops with the same supplier text. For the rest, accurate specifications and a few lines that answer real buying questions often matter more than a full rewrite.

A product that's temporarily out of stock should keep its page, with clear availability and alternatives, so it doesn't lose its rankings. A discontinued product with a direct replacement can redirect to it. Without a replacement, the page can stay live with alternatives if it still attracts searches or links, or redirect to the closest category. Redirecting everything to the homepage wastes what those pages had earned.

Yes. Many shops already have someone who looks after the theme or the platform. In that case I provide the research, page briefs and designs, review changes before they go live and check the results afterwards. Where it's quicker, I can make template changes myself with their agreement.

It helps, but nobody controls those answers. AI assistants describe products using what they can find: your product pages, structured data, reviews and what other sites say about you. Specific, consistent product information is the part you can influence. I check how assistants describe your shop by asking the same questions over time. More on AI SEO.

Yes. I'm based in Turin and work with shops across the UK and Europe, mostly remotely. Meetings in person are possible in Piedmont and Milan. If you sell in more than one country or language, see International SEO.