Bespoke web design and development services
I design your website from scratch around your business, not around a template. The page plan, brand style, logo, copy and technical SEO are all done by me, so your site is ready to be found and easy to get in touch through from the day it goes live.
- Up to 10 pages
- Logo and copy included
- €1,200 fixed price
Why so many small business websites fail to bring in enquiries
A website can look professional and still bring in nothing. Usually it isn't the design that's wrong. It's what happens before and after it.
The pages aren't planned around how customers search.
One page lists every service, so Google has nothing specific to show for any of them, and a visitor can't tell whether you do what they need.
The words come last.
Many websites start with a template, and the owner is left to fill in the text at the end, often in a hurry. The result says very little about why someone should choose you.
Nobody checks what happens next.
Without tracking, you don't know whether the contact form works or whether anyone uses it.
A bespoke website is more than a custom layout.
I bring together brand identity, website structure, copywriting, SEO and development around your business, your customers and your goals. The result is a website that looks and feels like your brand, helps people find what they need and makes it easier for them to get in touch.
Bespoke website design, not a template
A template gives you a ready-made starting point. My service includes the planning, design, content and search foundations built specifically around your business, all within one project.
| Comparison | A typical template package | A bespoke website by Search Orchard |
|---|---|---|
| Page structure | Pages based on a preset layout | Planned around your services and search demand |
| Visual design | Pre-designed layouts with limited customisation | Custom design shaped around your brand |
| Copywriting | Content typically supplied by the client | Website copy written for your business and customers |
| Brand identity | Existing logo and brand assets required | Logo design included if needed |
| SEO | Basic settings or optional add-ons | SEO built into the site structure, content and technical setup |
| Enquiry tracking | Often requires additional setup | Contact form and enquiry tracking configured and tested |
Custom-built doesn't mean difficult to manage.
Your website is designed for your business, with an editing experience that lets you update everyday content without relying on a developer.
What my website design service includes
Website planning based on real search demand
Most websites are designed first and filled with words later. I work the other way round. Before designing anything, I look at how your customers search for what you offer, decide which pages your site needs, and work out what each page has to answer. The design then follows the content, not the other way round.
1
How your customers search
The words people type into Google
2
Which pages your site needs
One page for each service they look for
3
What each page has to answer
The questions people have before they get in touch
4
How each page is designed
Layout and visuals that follow the content
Bespoke design and branding
I propose a visual direction: colours, fonts and a logo. Once we've agreed it, I design every page from scratch around it, so the site looks like your business and nobody else's. If you already have a logo or brand guidelines, I design around those.
Copywriting for every page
You don't need to write anything. Through a short questionnaire or a call, you tell me what you do, where, for whom and why customers choose you. I write each page from that, so it answers what people want to know before they get in touch.
Technical SEO and tracking before launch
Search isn't left for later. Before the site goes live, I set page titles and descriptions, give each page headings that match its topic, link related pages, create the sitemap, add structured data, check that Google can index every page and test the speed on mobile. I also set up Google Analytics 4 and Search Console and track form submissions, so you can see how many enquiries the site brings in.
That's a strong starting point. Building on it over time is ongoing work, which is what SEO consulting covers. If most of your customers find you on Google Maps, look at local SEO as well. Neither is required.
The right platform
I recommend the platform that best fits your business, website requirements and how you'd like to manage it, whether that's WordPress, Webflow, Shopify or Wix. Whichever we use, the design is tailored to your business.
Case Study: Designing a Bespoke E-commerce Website
An early look at a bespoke e-commerce website I'm developing for a small-dog accessories brand. The visuals show the sitemap, wireframes, brand identity, copywriting and initial page designs. Below is the four-stage process I use to take a website from planning through to launch.
Discovery & Site Architecture
Requirements, SEO research, sitemap and wireframes.
Brand Identity & Content Design
Logo, visual identity, typography, content structure and copywriting.
UI/UX Design & Development
Responsive interface design, website development and platform setup.
QA, Deployment & Handover
Functional testing, technical SEO checks, production launch and client training.
How much does a bespoke website cost?
€1,200 fixed price, excluding VAT
A new website costs €1,200, excluding VAT. It's a fixed price for a bespoke site of up to 10 pages in one language on one platform.
That includes:
- the website plan, with each page built around a customer search;
- a bespoke design, brand style and logo, agreed with you first;
- the copy for every page, written by me;
- development on WordPress, Webflow, Shopify or Wix, working on mobile and desktop;
- your own photos, or licensed stock images I choose for you;
- a contact form, tested before launch;
- technical SEO, Google Analytics 4 and Search Console, with enquiries tracked;
- a test site to approve, the launch and a handover call;
- free fixes to anything in the agreed build for 14 days after launch.
What costs more
It costs more if you need more than 10 pages, an online shop with products and payments set up, or features such as a booking system. Photography is quoted separately. A site in more than one language is quoted too, and if you're planning several countries, international SEO is the place to start. Redesigning an existing website is a separate project with its own quote.
If your project needs custom development, for example a site built with React or Next.js and a headless CMS, tell me about it in the form or book a call. I'll quote for it once I understand what you need.
How you pay
Anything beyond the agreed scope is quoted before work starts, so the price you agree is the price you pay. You pay 50% before work starts and 50% before launch. Your domain, hosting or platform subscription and any paid plugins are paid directly to the suppliers.
You can see all my prices on the pricing page.
Website ownership & post-launch support
Domain, hosting & platform accounts
Your domain, hosting and website platform accounts are registered in your name. I help with the setup and provide the login details and editing instructions when the website is handed over.
Third-party fees
Any recurring costs for hosting, platform subscriptions, paid themes or plugins are listed in your quote, including their renewal fees. I don't resell hosting.
Maintenance & post-launch fixes
Fixes to defects within the agreed build are included for 14 days after launch. Further maintenance is optional and quoted separately. Ongoing SEO services are also separate from website maintenance.
Questions before you start
Will my new website rank on Google?
I can't promise a position. Your site will have a page planned for each important search and a technical setup Google can work with. Competing for those searches over time takes ongoing SEO: new content, links from other websites and regular improvements. That's separate from the website project.
Why not build it myself with a website builder or an AI tool?
You can, and for a very simple site that may be enough. A builder or an AI tool can produce pages quickly, but it won't research how your customers search, decide which pages you need, write copy that sounds like your business or check that Google can find the site. That's the work you're paying me for.
I already have a logo. Do I still pay for one?
The price is the same. If you have a logo or brand guidelines you're happy with, I use them and put that time into the rest of the site.
Do I need custom development, or is a platform enough?
For most small businesses, a platform is enough and easier to manage: you can edit it yourself and maintenance costs less. Custom development makes sense when you need features or a setup that platforms can't handle. Tell me what you need and I'll say which fits.
Can you build an online shop?
Yes, on Shopify, WordPress or Wix. Before quoting, I need to know what you sell, how many products you have and how orders should be handled. Setting up products and payments is quoted separately.
Why don't you show client websites?
I only show a client's website when the client has agreed to it. Until then, you can look through this website, and I'm happy to show you on a call how I'd plan yours.
Can we work together remotely?
Yes. I'm based in Turin and work remotely with businesses in the UK and Europe. Calls and the test site let you review everything without travelling. I can also meet in Piedmont or Milan.
Got a website in mind? Let's talk.
Whether you're starting from scratch or replacing an existing website, tell me what you have in mind.
I'll personally reply within two working days.