I'm Arianna, an independent SEO consultant based in Turin, Italy, working with businesses across Europe, the UK and the US. I specialise in SEO strategy, technical audits, AI search and web design.
I do the work myself. No account managers. No hand-offs.
Case study · B2B manufacturing
I built a B2B export manufacturer's online presence from the ground up, covering brand identity, website design and development, content and SEO. The work established a stronger presence in international search and helped turn website visitors into genuine business enquiries.
Read the case study+197%Increase in customer enquiries
Research for each target market, the right site structure and hreflang, and content planned around how local buyers search, so each country version ranks in the right market.
From €1,490 / month
Ongoing SEO strategy and hands-on work: keyword research, technical fixes, page and content improvements and links, with regular reports and calls.
From €1,490 / month
A one-off manual review of your website's technical health, content and competitors. You get a fix list ranked by its impact on enquiries, a 90-day plan and a call to walk you through the findings.
Essential €495 · Comprehensive €795
Your Google Business Profile and the pages on your website that show Google what you do and where you do it, with rankings checked across your service area.
From €690 / month
Repeatable tests of the questions your buyers ask in ChatGPT, Perplexity, Copilot and Google's AI answers, showing whether you're mentioned, what's said and which sources are cited. Then I work on the gaps that matter most.
From €690 / month
A website designed from scratch for your business, with a page plan based on search demand, brand style and logo, all the copy and technical SEO before launch. Built on WordPress, Webflow, Shopify or Wix.
€1,200 fixed · up to 10 pages
Search visibility only becomes valuable when it brings the right people to your business. B2B manufacturing, international markets and eCommerce, including DTC brands, are where I've done some of my most substantial work. I know what a qualified enquiry, an online sale or a new market opportunity can mean for an ambitious business.
Don't see your industry? Please get in touch. Let's find out how SEO can help you win more business.
Helping B2B manufacturers, engineering firms and industrial exporters reach buyers in international markets.
Hotels, tour operators and travel businesses looking to attract more guests and direct bookings.
Online retailers, marketplaces and DTC brands looking to turn organic traffic into sales.
Software companies, SaaS platforms and technology providers competing for buyers researching their next solution.
Get the SEO expertise your business needs, without committing to a full-service agency. Work directly with your consultant, choose the support that suits your business and stay involved in the decisions that matter.
Work directly with me, from the initial analysis to strategy, recommendations and agreed SEO improvements.
Get help with a specific challenge or ongoing SEO work, shaped around what your business actually needs.
Invest in focused SEO expertise without paying for a larger agency structure you may not need.
Know what we're working on, why it matters and where your SEO investment is going.
| What matters | Search Orchard | SEO agency |
|---|---|---|
| Expertise | Direct specialist | Shared team |
| Value for money | Focused expertise | Agency overheads |
| Communication | Direct & personal | Often intermediated |
| Flexibility | Tailored to your needs | Often package-based |
| Accountability | One clear owner | Multiple handoffs |
Direct expertise. Less overhead. More value for your SEO budget.
How it works
We talk about your business, your goals and what isn't working. You'll leave with my honest view of where to start.
You get a written proposal: scope, deliverables, timeline and price, agreed before any work begins.
I carry out the agreed work and keep you updated, so you always know what's done and what's next.
We review the results against the goals we set, from traffic to enquiries, and decide what to do next.
About
I've worked across SEO, website development and international business, with over six years of experience in branding and digital marketing. My projects have included building B2B websites and developing search strategies for businesses targeting international markets.
I also have a technical background in large language models (LLMs) and natural language processing (NLP), covering the foundations of semantic search, vector representations and retrieval-augmented generation. Buyers now start their research in AI answers as often as in search results. Earning a place there takes new foundations, built on top of traditional SEO rather than in place of it.
More about meQuestions about Search Orchard, SEO, AI search, web design and how we'd work together.
Still have a question? Email me at hello@searchorchard.com
Every engagement starts with a look at where your website is now and what you need it to achieve. The work falls into six services, which can be used on their own or combined:
Redesigns and website migrations are planned separately, after I've looked at your current site. You can compare everything on the Services page.
Trusting a new SEO consultant after a bad experience. I understand how frustrating it is when previous SEO work didn't deliver. Many of my clients come to me after disappointing experiences. I start with a detailed review of your site and what was done before, so we know what went wrong and what is still worth keeping. From there, the work is built for long-term growth rather than quick fixes, and I keep you informed at every step, so you always know what's happening and why. I'm always a phone call away.
Cutting the SEO budget once you rank. It's easy to think SEO is finished once your pages reach the top. In reality, rankings need looking after: search engines change, competitors keep publishing and your customers' questions shift. Ongoing work keeps your content up to date, earns authority backlinks from relevant sites, strengthens the pages that bring in enquiries and catches drops before they cost you business.
Keeping up with algorithm and AI changes. Google updates its algorithm several times a year, and AI answers are changing how people search. An update can move rankings overnight, which is unsettling when your enquiries depend on them. I follow these changes closely, check what each one means for your site and adjust the plan before small dips turn into lasting losses.
My prices are public. A one-off SEO Audit is €495 (Essential) or €795 (Comprehensive). Monthly Local SEO and AI SEO start at €690, and SEO Consulting and International SEO start at €1,490. A new website is €1,200, fixed, for up to 10 pages. All prices exclude VAT. Monthly services have a first term of three months, then continue month to month with 30 days' notice. Everything is listed on the Pricing page.
It depends on your starting point, your market and how competitive your searches are. Technical fixes can show up within weeks; competitive rankings and a steady rise in enquiries usually take several months. Nobody can honestly guarantee a ranking, so we agree what to measure at the start and I report against it.
AI SEO, also called GEO or AEO, is about how your business appears in answers from tools such as ChatGPT, Perplexity and Google's AI Overviews. It doesn't replace SEO: those tools rely on pages they can find, read and trust, so most of the groundwork is the same. What it adds is measuring what AI answers actually say about you and which sources they cite. If your buyers research that way, it's worth checking. If your SEO foundations are weak, those come first.
A redesign, platform change or domain move is when rankings are most often lost, usually through missing redirects or pages that quietly disappear. I plan it with you: mapping old URLs to new ones, keeping the pages that bring in traffic and checking the site before and after launch. No one can promise zero movement, but careful planning keeps the risk low. I quote this separately after looking at your current site.
Yes. I'm based in Turin and work with businesses across Europe, the UK and the US. Most projects run remotely through video calls, email and shared documents, and I can arrange an on-site visit when meeting in person would help. I carry out SEO research in English, Italian, Chinese and Japanese.
Contact
You'll hear directly from me. No sales team, no scripted discovery calls and no automated follow-up emails.
I read your message and take a first look at your website and its search visibility before replying.
Within two working days, I'll share my initial thoughts and tell you whether I'm the right fit.
If it's a fit, we'll arrange a call to discuss your project. If not, I'll tell you and suggest a better direction where I can.
Would you rather talk first?
Book a call
